Aug 8, 2021: President Dr. Arif Alvi on Saturday inaugurated the digitization of state media institutions including the Associated Press of Pakistan (APP), Pakistan Television, Radio Pakistan and Digital Media Wing (DMW) at a function held at the Pakistan-China Friendship Center.
While addressing the ceremony, President Dr. Arif Alvi constructed a narrative to effectively combat Islamophobia and to “forcefully” present the issue of India’s illegally occupied Jammu and Kashmir (IIOJK). He stressed the need for collective efforts.
Through the effective use of the latest media platforms, the President said that the Kashmir issue should be raised more “effectively” all over the world while the Muslim Ummah should present its statement on Islamophobia.
The President hoped that this process of change would increase access to the country’s state media. He said that the era of digestion of state media would help in building a “true image and true culture of Pakistan”.
The Digital Transformation of State Media (DTSM) project, launched by the Ministry of Information and Broadcasting – included the Directorate of Electronic Media and Publications (DEMP) as well as the ministry’s advertisements.
Under the project, APP Digital will be fully operational and enhanced, PTV News High Definition (HD), Pakistan Radio Podcast will be launched, and National Media University will focus on art, design, animation.
Digital Journalism Further, DMW will focus on strengthening the presence of digital media in Pakistan.
Congratulating Information Minister Fawad on his efforts, President Dr. Arif Alvi also stressed the need to stop the fake news spread by the enemies of Pakistan. He said that recently, India had spread fake news against Pakistan.
Fawad said that in modern times wars were being fought “on the media”, and only nations that have a strong narrative have succeeded.
He added that the launch of the National Digital Media Platform would help in projecting Pakistan’s image and national narrative more effectively at the international level.
Fawad said that the Ministry of Information had unfortunately been downgraded in the past because it had become the mouthpiece of the ruling parties.
He added that despite the martyrdom of more than 70,000 Pakistanis in the war on terror, Pakistan remained defensive because it could not offer the sacrifices effectively.
Fawad said it was an important day for the transformation of state media in Pakistan. Pakistan Television, launched in 1964, was going HD, Radio Pakistan moved to the Internet and the app was digitized.
The Minister said that despite many problems, the Press Information Department has become paperless, as all the process of issuing advertisements to media outlets, including the billing process, has been computerized, which has eliminated human involvement.
He added that for the first time, media houses have no obligations against the government. The Minister said that Rs.670 million was paid to media houses in the last three months which also helped in paying the arrears of media workers.
Fawad said that a Media Technology University is also being set up to bring new technology in film and television production.
Stay tuned to BaaghiTV for latest news and Updates!
