PCB signs landmark TV broadcast agreement with ARY-PTV consortium
The 2022 and 2023 editions of the HBL Pakistan Super League will be available in High Definition on A Sports and PTV Sports in Pakistan after the Pakistan Cricket Board (PCB) signed TV broadcast agreement with the local sport channels.
The consortium of ARY and PTV had submitted the highest bid at the aggregated fee of PKR4,350,786,786 – 50 per cent more than the last cycle – to secure the two-year-long home TV broadcast rights through a robust and transparent bidding process on 23 December.
PCB, ARY and PTV sign agreement for #HBLPSL7 broadcast rights.
Read more: https://t.co/wjQOaDR073#LevelHai pic.twitter.com/x4LqfghWZx
— PakistanSuperLeague (@thePSLt20) January 10, 2022
PCB Chairman Ramiz Raja: “I want to congratulate ARY, PTV, the Pakistan Cricket Board and the franchises on this historic deal.
“HBL PSL has become a national identity and it attracts fans towards it. The fans have provided their unconditional support to the brand of HBL PSL as it is evident whenever matches take place with how they flock the stadia to support it. HBL PSL is not only popular amongst the fans in Pakistan but also in expats, and fans, from every walk of life, want to associate themselves with this league.
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“It is an unprecedented moment as the price we have gotten for these rights is unmatched. This is a testimony to how big of a brand the HBL PSL has become and the fact that our national team has been on a roll has also contributed to it. This is truly a historic moment.
📹 Chairman PCB Ramiz Raja talks about the importance of the broadcast rights agreement with the ARY-PTV consortium.
WATCH FULL VIDEO: https://t.co/4x6gmM8sta#HBLPSL7 #LEVELHAI pic.twitter.com/aRsrrxmWJL
— PakistanSuperLeague (@thePSLt20) January 10, 2022
“Our national cricketers have now become household names, not only in Pakistan but at the international arena as well. I have always emphasised that the HBL PSL is an opportunity for our cricketers to grow as it presents them a platform to play with the foreign players, from whom they learn, and earn more.”
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The seventh edition of the HBL PSL will be played between 27 January and 27 February in Karachi and Lahore. The action will begin at National Stadium, Karachi where the first 15 matches will take place. On 10 February, the league will move to Pakistan’s home of cricket, Gaddafi Stadium.
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