KARACHI: Strategic communications and PR company, Syntax Communications, organized Pakistan’s first discussion session on how political parties should brand and capitalize upon their election campaigns, build narratives and voters, and effectively communicate with stakeholders.
Through its dialogue “Not So Round Table”, Syntax Communications gathered experts and analysts from different filed to conduct an in-depth talk on specific issues.
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During the event, leading journalists, social media personalities, and political commentators participated including Mazhar Abbas, Afshan Subohi, Maria Memon, Nadia Naqi, Muzamil Shah, Shehzad Ghias, Sidra Iabal, and Rehman Azhar, respectively. The participants shed light on the evolution of political campaigns through the decades and their expected future in the “digital era”.
Chairman & CEO of Synergy Group, Ahmed Kapadia, and COO of Synergy Group, Faheem Ahmed, were also present at the event. Additionally, Synergy Communications took the initiative to “break the clutter” and bring forth a “new perspective” to the debate in Pakistan’s geopolitical landscape.
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In recent years, election campaigns across the world have become heavily reliant on technology, data mining, social media, and even online polls with a focus on “narrative building”. Although Pakistan is also moving in that direction, over the years there has been a prelevance of a “central leadership narrative” which remains critical to the process, especially as an “on-ground factor” in Pakistan.
Addressing the participants, CEO Synergy Group Ahmed Kapadia, said: “It is indeed an industry first from a PR & Communications industry’s perspective in Pakistan, whereby we managed to get a diversified outlook on political branding in one room and have a political debate with a marketing perspective”.
Kapadia added that this is the first of many events, with an aim to host similar sessions at regular intervals throughout the year.
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