Pakistan and Britain have called for efforts to augment existing collaboration between the two countries in the field of information and media.
The call was made during meeting between British High Commissioner Dr. Christian Turner Turner and Minister for Information and Broadcasting Shibli Faraz in Islamabad.
The meeting discussed greater efforts at creating mass awareness about the COVID-19 pandemic to effect behavioral change to combat the fatal disease.
Shibli Faraz, British HC For Augmenting Collaboration In Information, Media
The Information Minister said public messaging campaigns had been undertaken through all forms of media to create mass awareness about preventive measures.
The British High Commissioner said that employing effective communication strategy is a prerequisite for behavioral change which could greatly help combat the scourge of coronavirus.
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