ISLAMABAD, August 15 (Online Int’l): Multinational conglomerate Tata Group has submitted its ‘Expression of Interest’ to become IPL title sponsor this year, joining education technology company Unacademy and fantasy sports platform Dream11 in a bid to replace Chinese mobile phone company Vivo for one season. Friday was the last date of submission of ‘EOI’ to the BCCI. The IPL will be held from September 19 to November 10 in the UAE this year and the winning bidder will hold the rights for four months and 13 days.
Tata Group’s entry into the fray makes the bidding war on August 18 very interesting as BCCI is expecting that the winning bid will not be much lower than Vivo’s Rs 440 crore annual contract even though the rights period is of a short duration.
“Yes, Tata Group has submitted their Expression of Interest to buy IPL title rights”, a group spokesperson told PTI.
A source in the BCCI earlier confirmed the submission of EOIs from the other two companies.
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