LAHORE, Dec 5 (APP): President Dr Arif Alvi on Thursday said that marketing including advertisement strategies play a crucial role in developing perceptions as these contain ideas, skills and creativity. Addressing the concluding session of the AdAsia Lahore 2019 here at Alhamra, he said that marketing strategies should be modified to achieve the realistic approach of selling products. “Reality is not that you show but the reality is what it was and what it is,” he added. The president said that world was moving towards truth; therefore efforts should be made to formulate the advertisement strategies for presenting the truth about products being sold in the market. He said that the meaning of words had been changed through advertisements. People believe in advertisements and products are sold through them these days. Therefore, advertisements would be meaningful and truthful, he added. The media had been changed and a greater volume of fake news were being reported in today’s world, he added. Dr Arif Alvi said that a significant change could be seen in the media as nowadays newspapers had become opinion-makers, whereas the electronic media disseminated news within not more than two hours while the social media was being used as … Continue reading Ads should be meaningful, truthful: Dr Arif Alvi