Ads should be meaningful, truthful: Dr Arif Alvi

LAHORE, Dec 5 (APP): President Dr Arif Alvi on Thursday said that marketing including advertisement strategies play a crucial role in developing perceptions as these contain ideas, skills and creativity. Addressing the concluding session of the AdAsia Lahore 2019 here at Alhamra, he said that marketing strategies should be modified to achieve the realistic approach … Continue reading Ads should be meaningful, truthful: Dr Arif Alvi