The Ministry of Climate Change and Pakistan Electronic Media Regulatory Authority (PEMRA) here on Monday signed a Memorandum of Understanding (MoU) to collaborate on raising awareness and advocating for sustainable practices across Pakistan through various media channels.
This partnership seeks to tackle the urgent issue of climate change while encouraging collective efforts for a greener future.
The MoU outlines a comprehensive framework for both organizations to work together, utilizing television, radio, and digital platforms to raise public awareness on critical environmental concerns, such as climate change, air pollution, water conservation, and sustainable living.
The goal of this collaboration is to engage the public at a national level, driving widespread action for environmental sustainability.