Karachi, 27th July, 2020: The leading enterprise in Pakistan’s home-appliances industry – Dawlance has proved its competitive-edge and innovative superiority, by winning the ‘Effie Award – Gold in the ‘Home Furnishings and Appliances’ category, at the 2nd Effie Pakistan 2020. Dawlance had participated in this forum for the first time, where its ‘Customer Service Campaign’ won this highest accolade in its category. Dawlance believes that creating a strong relationship with the consumers is very important for ensuring sustainable growth, while simply producing quality appliances is a relatively easier part of its business. This was the first time that a consumer-electronics enterprise of Pakistan has come up with a nationwide campaign to highlight its exceptional ‘Customer Services’. This campaign was built around the company’s vision to set a long-term direction for the brand values, aimed at ensuring the consumers’ satisfaction. The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated that: “It is time for celebration at Dawlance, as we have won great honor at the prestigious Effie Awards, for our ‘Best Customer Services’. The corporate fraternity has thus recognized the diligence and excellence of every member in the Dawlance workforce. It is a tribute to our quality and innovation, … Continue reading Dawlance wins prestigious Gold Effie Award for its “Customer Service Campaign”