Deepika Padukone announces Skincare brand 82°E

Bollywood diva Deepika Padukone has recently announced her latest venture – skincare brand,  82°E (eighty-two east) starting her journey as a businesswoman. 

The desi beauty took to Instagram to announce the news that she had embarked on a new journey with her skincare brand 82°E. The XXX: Return of Xander Cage (2017) star has commented her brand’s name takes inspiration from the eighty-two east meridian that runs longitudinally through India shaping its global relations, according to reports by Fuchsia magazine.

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Padukone has reportedly ventured into beauty and skincare as a means of nourishing a person’s mind, body, and spirit. In a statement issued by the Gehraiyaan (2022) diva disclosed, “Wherever I am in the world, practicing simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centered”. With 82°E, Padukone hopes to inspire others to connect with their “truest, most authentic selves”. 

Offering high-quality products, the Padmaavat (2018) star hopes to generate good results. Talking about the brand, Padukone said, “By combining time-tested holistic practices with the latest in innovation, we help you consciously commit to nourishing your mind, body, and spirit with self-care rituals that work”.

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According to Vogue India, the skincare brand is “rigorously sourced” and “carefully crafted” to combine traditional Indian ingredients with scientific compounds to leave customers with healthier skin. At the moment, 82°E has debuted with cleanser, toner, moisturizer, eye cream, and sunscreen basic staples in skincare, and will be available online from Mid-November

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