Facebook is now known as Meta; the company announced the rebranding during the Facebook Connect. Mark Zuckerberg, Facebook’s chief executive officer (CEO), announced the news during the company’s Connect conference on Thursday.
He said: “We are a company that builds technology to connect, and together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy.”
The change only applies to the parent company that owns Facebook, Instagram, and WhatsApp, and not to the individual platforms. As the company expands its influence beyond social media into areas such as virtual reality (VR), the firm claims it will better “encompass” what it does. Zuckerberg said during the event that Facebook’s current name does not fully represent what the company does, and this name only confines one product but in actuality, it’s not true. He said: “But over time, I hope we are seen as a metaverse company.”
Following a series of unfavorable headlines about Facebook based on documents obtained by an ex-employee, the company has taken this step. Frances Haugen has charged the company with putting “profits over safety.” Among other things, he said that Instagram, a network owned by Facebook, had become a poisonous environment for minors, particularly girls. Antitrust regulators are pushing for the company’s dissolution, as public confidence in the social media platform is waning.
Mark Zuckerberg revealed the new name alongside ambitions to create a “metaverse,” an online world where people may game, work, and chat in a virtual environment, frequently utilizing virtual reality goggles. According to him, this change was much needed as the existing brand is not completely representing what the company is doing besides social media.
“We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms. As part of this, we need to create a new corporate identity that encompasses all we do, reflects who we are and what we aim to achieve,” he told a virtual conference.
Zuckerberg said that the new name reflects the fact that users will no longer be required to use Facebook to access the company’s other services in the future.
The company also released a new sign at its Menlo Park headquarters, replacing the thumbs-up “Like” logo with a blue infinity shape. For an outsider, a metaverse may appear to be a virtual reality simulation, yet some believe it is the internet’s future. People in a metaverse utilize a headset instead of a computer to access a virtual world that connects all kinds of digital surroundings.
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