Heirs of Italy’s brand “Gucci” hits out at insulting portrayal

Italy: The heirs of Italian brand Gucci have raised their voices against a new film for purposefully depicting members of the family as “hooligans”.

In the film, the actress Lady Gaga plays the role of Patrizia Reggiani, a woman who was convicted of having her former husband, f Maurizio Gucci, assassinated in 1995.

The family has taken aim at the film in a letter published by Italy’s ANSA news agency. Director Ridley Scott has been contacted for comment.

In their statement, the family said they were portrayed as “ignorant” in the film, which stars Adam Driver as Maurizio Gucci alongside Jared Leto and Al Pacino as other members of the family.

“The Gucci family reserve the right to take every initiative to protect their name and image, and those of their loved ones,” the letter read. They added that Aldo Gucci (played by Pacino), who was company chairman from 1953 to 1986, and other relatives were portrayed “as thugs, ignorant and insensitive to the world around them, attributing to the protagonists [and] events, a tone and an attitude that never belonged to them.

“This is extremely painful from a human point of view and an insult to the legacy on which the brand is built today.”

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