InterApp raises $1.2m in pre-seed funding

InterApp, the first augmented reality (AR) firm in Pakistan, announced Wednesday that it raised $1.2 million in a pre-seed fundraising round.

According to a news statement, the money from a US-based venture capital firm was intended to “make augmented reality (AR) a required consumer tool and allow creators to sell their NFT (non-fungible token) on the InterApp beta marketplace.”

According to the press announcement, InterApp alters how consumers engage with print designs by making them “live utilizing augmented reality in real-time.” In addition, the statement noted that creators could transform their designs into NFT and make them interactive without coding skills.

InterApp’s objective is to bridge the gap between the digital and physical realms in the consumer industry, and the investment will be utilized to increase marketing efforts and acquire 10 percent of the entire addressable market within one year.

“The value this project can deliver to companies and customers has the potential to be a game-changing enhancement. This action represents a watershed in the Internet venture capital landscape.”

Ahmed Malik, Ali Ahmed, Jameel Qureshi, and William Class created the company with offices in Lahore and Austin.

OrbitEd raises $500,000 in a pre-seed round of financing.

OrbitEd, an augmented reality (AR)-based educational technology (ed-tech) business based in Islamabad, has raised $500,000 in pre-seed funding from Silicon Valley-based Boost VC, bringing its total budget to $800,000.

According to a news release, OrbitEd is the first Pakistani company operating in the local market to get funding from BoostVC and the second Pakistani startup headed solely by women to receive venture financing.

According to the news announcement, Navera Waheed and Wajeeha Habib founded the company in 2018 to ” revolutionize traditional classroom learning.

” Using augmented reality, the business re-created the school curriculum in a more dynamic smartphone application with 3D textbook visualizations.

It was stated that the duo entered the enterprise training industry in 2012.

“With the combined expertise of our founders’ 14 years in e-learning, 14 years in startup sales, and ten years in AR/VR (augmented reality/virtual reality), we swiftly produced an immersive sales training program that included our best business practices. As a result, our startup’s revenue increased by 189 percent. This is how we uncovered a new prospective market,” Waheed said in a news statement.

Habib stated that OrbitEd will enable “thousands of individuals to improve personally and professionally, facilitating economic mobility in the region.”

CaterpillHERs collaborates with Upwork to provide freelance coaching.

CaterpillHERs, a Pakistan-based company that helps women launch and grow their businesses and careers, has partnered with Upwork to provide coaching on Upwork Academy to the company’s cohort of women.

According to a press release from the company, members of the CaterpillHERs career accelerator program will receive tools, resources, and coaching related to working and succeeding on the Upwork platform.

Hira Saeed, the company’s founder and chief executive officer, stated that the partnership would enable the company to close the gender gap in the freelancing industry by providing women with learning tools and coaching.

“The hands-on coaching from Upwork’s team makes the platform more approachable and less intimidating for these aspiring freelancers,” CaterpillHERs Director Faiza Yousuf said in a press release.

Upwork’s Vice President of Community, Fran Murphy, stated that the platform was “proud” to offer the coaching so that the women could develop and engage with the freelancing market more readily.