BAAGHITV (REPORT): Lajwanti becomes the first bridal brand to break the stereotype of the ‘perfect bride’ of the sub continent. On this Woman’s day, Lajwanti presents the Women empowerment star Muniba Mazari as the perfect bride as she tells a very fascinating story worth remembering and believing in.
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A Lajwanti bridal is one that resonates with the wearer’s soul and we hope that’s just what every fashion-house should seek to achieve. We want to change age-old perceptions of beauty and draw better ones where we nurture the values of inclusivity and empowerment – for every woman and person is perfect in their own unique way – and henceforth should be valued in their community. Our Campaign aims to challenge the very definition of “The Classical Perfect Bride”.
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With Muniba mazari as our torchbearer alongside a cast of exceptionally strong women who have worked tirelessly to crack the mould that society has set in order to pave a path for power, freedom and peace whilst standing up for all those voices that have gone unheard.
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As advocates of inclusivity and empowerment, we, at Lajwanti would like you to journey with us as we aim to change perceptions with one narrative at a time.
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If you like our campaign, please spread the word and share it around on your social media handles so that this cause that aims at empowering and liberating women can have a voice that echoes through nations until the perspective is finally changed.
Our fashion film following our teaser is finally here.
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