Microsoft portrays itself as the anti-Apple

The comments come as Apple faces legal pressure and complaints from companies to control it in a way that allows developers to make money through the App Store. Among other things, Apple prevents app developers from offering anything that looks like a competitive store. Like an app that includes links to download more than one app. Last year, Apple blocked Microsoft from providing a single app that would allow people to access cloud-based video games on iOS. Microsoft already offers a similar app for Google’s Android mobile platform.

Apple has also taken a 30% cut on all follow-on sales from any app purchase – such as subscriptions or in-game purchases – which users download through their App Store. (It recently cut its deductions by 15% for small developers with less than develop 1 million in development.) With Windows 11, Microsoft is “introducing new store commerce models and policies and creating new opportunities for local publishers,” Nadella said.