MMBL partners with BaKhabar Kissan to foster smart digitalecosystem

Lahore: MMBL partners with BaKhabar Kissan to foster a smart digitalecosystem for its growing Agri-customers across Pakistan Pakistan’s largest digital bank, MobilinkMicrofinance Bank Ltd (MMBL) has partnered with BaKhabar Kissan (BKK), aleading agri-tech enterprise that provides advisory services to small andmedium farmers across the country.

Through this strategic alliance, smartdigital financial and agri-tech solutions will be offered to MMBL’s growingbase of agri-customers to help farmers identify, assess and monitor crop type,weather and land conditions, livestock, and other key agriculture andenvironment-related indicators to boost income and agricultural produce.President & CEO MMBL, GhazanfarAzzam, and CEO BKK, Khizer Alam Khan signed the agreement in Islamabad, withsenior officials from both organizations in presence.Under this partnership, MMBL willempower its Agri-borrowers using smart digital financial solutions to boosttheir agricultural output. This alliance will not only improve digitalfinancial literacy rates among farmers but also, provide them access toround-the-clock advisory from Agri-experts on crop management with a focus onincreasing yield and income.Speaking about the partnership, ChiefFinance & Digital Officer MMBL, Sardar Mohammad Abubakr said: “The use ofoptimized digital financial services in the agricultural sector of Pakistan isthe need of the hour that has the potential of providing farmers with betteraccess to agri-commerce, crop & livestock advisory, weather conditions, anddisaster management. Through this partnership, MMBL is dedicated tostrengthening the agri-tech landscape in Pakistan by digitally enabling ourincreasing agricultural farmers, comprising 63% of MMBL’s total customer base.”Also speaking at the occasion, FuadImran Khan, Chief Strategy Officer BKK said: “BaKhabar Kissan is delighted tosign this agreement with MMBL. Farmers are at the front and center in all thatwe do at BaKhabar Kissan. This agreement will go a long way towards promotingfinancial inclusion in agriculture which in many ways is the most important,yet one of the most neglected sectors of our economy. Timely provision ofcredit to farmers, particularly smallholder farmers is an important ingredient inensuring good farm productivity and quality. With MMBL, we will move the needlein agriculture productivity and contribute towards a more prosperous Pakistan.”The initiative will be offered toMMBL’s agricultural borrowers through its expansive network across Pakistan toadopt better and improved agriculture methods and solutions to boostproductivity and efficiency. MMBL through, Khushhal Kissaan Loan, PassbookLoan, Tractor Loan, Khushhal Kissaan Value Chain, and Livestock Loan isactively working towards improving farmers’ access to finance. With itspartnership with BKK, the Bank is committed to bringing its borrowers agri-techadvisory services that will ensure improved profitability by decreasing bothyield loss and input cost.