New logo to represent UAE for 50 years released


ISLAMABAD, Jan 08 (APP):The new logo that will represent the United Arab Emirates to the world has been revealed, according to Abu Dhabi based newspaper.

It was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, and Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, in on Wednesday.

“Today, my brother Mohammed bin Zayed and 49 Emirati creators launched the new visual media identity for the UAE, an identity that represents our map, our escalated ambitions, the seven emirates that are racing the world .. and seven founders who immortalised themselves in our history,” Sheikh Mohammed bin Rashid said on Twitter.

“More than 10 million lovers of our country helped vote and we will plant 10 million trees in exchange for their votes. We call on all sectors, events and institutions to use this logo to convey the story of the Emirates to the World,” he said

Designed by 49 Emiratis, the logo – named 7 Lines – was chosen from two other designs by popular vote. More than 10 million people from around the world took part, The National reported.

The seven lines of the new logo are said to represent the leaders of the seven emirates who agreed to unite under one flag. Seven lines, shaping the map of the Emirates using the national colours, represent the unity of the future-focused leaders, the newspaper said.

The vibrantly coloured lines are meant to reflect the UAE’s continued development and the diversity of UAE society – which sets the country apart as global hub for entrepreneurship and innovation.
The Nation Brand will represent the country’s journey over the next 50 years. It will also serve a similar purpose to the national tourism and marketing slogans.

On announcement of the competition in November, Sheikh Mohammed vowed that for every vote for one of the three logo designs, a tree will be planted in Nepal and Indonesia. The pledge has resulted in a substantial commitment to help tackle climate change in projects around the world.

More than 10 million trees, including mangroves and tropical rainforests to promote food security, protect biodiversity and safeguard communities most vulnerable to climate change will be planted, the newspaper said.

The UAE will focus on planting millions of trees in Numfoor Island, one of the most disadvantaged areas of Indonesia where subsistence farmers and fishers make up approximately 75 per cent of the population.

West Papua, Indonesia, situated in the Coral Triangle, is an area recognised as the global centre of marine biodiversity and a global priority for conservation because of the broad range of species it supports, including at least 500 species of reef-building corals. In Nepal, the UAE will plant millions of mangroves at the Amaltaari planting site in Nawalparasi, home to endangered species including leopards and the elusive Bengal tiger.

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