“The truth is that killing innocent people is always wrong – and no argument or excuse, no matter how deeply believed, can ever make it right”, states American Sufi imam, author, and activist Feisal Abdul Rauf. In a gut-wrenching turn of events, twenty-seven-year-old Noor Muqaddam, daughter of respected former Ambassador Mr. Shaukat Muqaddam was found dead on the 20th of July, 2021. The deceased was declared brutally ‘raped and beheaded’ in Pakistan’s capital territory, Islamabad following an investigation by local authorities that led to a confessional by the cold-blooded murderer and son of an influential business tycoon, Zahir Jaffer. The vibrant and promising young individual’s life was cut short when Jaffer who pitifully played the role of a ‘scorned lover’ not only killed her but, also took to tarnish Muqaddam’s reputation post-humously by means of digital, print, and electronic media. Yet what was most disturbing about the horrible ordeal was not the fact that an influential perpetrator would most likely roam free after a prolonged trial. No, rather it was the fact that the society wholly partook in the social media campaign to put down the victims’ family and rip her character to shreds. Mubasher Lucman urges celebrities to support … Continue reading Noor Muqaddam: Fighting Desensitization & Media Portraiture