Pakistan International Airlines (PIA) has achieved the International Air Transport Association’s (IATA) new distribution capability (NDC) level-4 certification.
According to details, the national flag carrier has recently embarked upon a digital transformation programme, enabling PIA to enhance its merchandising, retailing, and product differentiation.
Under this digital transformation programme, the national airline is focused on modernising its business practices, resource competence, technology upgrade and partner collaborations in line with the new industry standards and practices.
The IATA’s NDC level 4 certification, i.e., offer and order capability is the highest level of certification awarded to PIA, and enables the airline to better connect, communicate and share rich content among the industry partners and through distribution channels.
“This achievement is the proof of PIA’s commitment to become the airline of choice for the travel agents, distribution partners, and as well as our valued passengers,” the chief executive officer (CEO) of PIA Air Marshal Arshad Malik said.
The certification will enable the airline to better connect, communicate and share rich content among industry partners through distribution channels.
This achievement will significantly enhance PIA’s capability of merchandising, retailing and product differentiation, the press release stated, adding that the certification will not only help PIA take its distribution standard to the next level but also facilitate better service for passengers, travel agents and industry partners while accelerating PIA’s digital transformation.
Arshad Malik also appreciated teams from the airline’s Information Technology (IT) and Commercial departments, and thanked its passenger services system (PSS) provider HITIT Computer Systems for support.
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