PIA awarded IATA’s NDC level 4 certification

Pakistan International Airlines (PIA) has achieved the International Air Transport Association’s (IATA) new distribution capability (NDC) level-4 certification.

According to details, the national flag carrier has recently embarked upon a digital transformation programme, enabling PIA to enhance its merchandising, retailing, and product differentiation.

Under this digital transformation programme, the national airline is focused on modernising its business practices, resource competence, technology upgrade and partner collaborations in line with the new industry standards and practices.

PIA Boeing 777 gets stuck on runway at Lahore airport
Lahore Airport Runway Temporarily Suspended… WHY?

The IATA’s NDC level 4 certification, i.e., offer and order capability is the highest level of certification awarded to PIA, and enables the airline to better connect, communicate and share rich content among the industry partners and through distribution channels.

“This achievement is the proof of PIA’s commitment to become the airline of choice for the travel agents, distribution partners, and as well as our valued passengers,” the chief executive officer (CEO) of PIA Air Marshal Arshad Malik said.

Bird hit cases on the rise, Wake Up CAA!!
PIA Invites Bids For Hydraulics Fluid Testing of Aircraft

The certification will enable the airline to better connect, communicate and share rich content among industry partners through distribution channels.

This achievement will significantly enhance PIA’s capability of merchandising, retailing and product differentiation, the press release stated, adding that the certification will not only help PIA take its distribution standard to the next level but also facilitate better service for passengers, travel agents and industry partners while accelerating PIA’s digital transformation.

PIA plane hit by bird again, narrowly escapes crash
Social media spoofs up after CAA invents technology for scaring the birds

Arshad Malik also appreciated teams from the airline’s Information Technology (IT) and Commercial departments, and thanked its passenger services system (PSS) provider HITIT Computer Systems for support.

Stay tuned to Baaghi TV for latest news and updates!