Pakistan Tourism Development Corporation (PTDC) in collaboration with Eyebex Films on Tuesday launched a Rickshaw Ride Tourism Awareness Campaign in Rawalpindi.
The launching ceremony was held at Flashman’s Hotel Rawalpindi. PTDC Managing Director Syed Intikhab Alam was invited to be the chief guest.
Alam said that there is lot more that needs to be done to promote tourism and the infrastructure development needs to improve in the country. The tourism industry has been given the status of an important sector of the national economy by the present government, which is essential for our society, our culture and our ecosystem.
These goals can only be achieved by the public and private sector’s sharing and effective approach and our country can be seen as a perfect tourist center. He added that the initiative of Wajahat Malik will deliver a message to our youth about fascinating tourist places of Pakistan.
Eyebex Films CEO Wajahat Malik is a renowned travel filmmaker. He has named his Rickshaw as F-Sola and he has travelled all over Pakistan on it.
Speaking on the occasion, Wajahat Malik said that the first leg of my journey from Islamabad to Khunjerab pass will be started on 21st May. It will be the first ever rickshaw ride on Karakoram Highway and the first ever rickshaw that will be driven and will reach at an altitude of 4700 meters at Khunjerab pass. The purpose of this ride is to create awareness on responsible tourism and showcase the beauty of Pakistan to the world with this unique ride. We are filming this rickshaw ride to produce a travel documentary series that will be aired on Television and various social media platforms.