Sham Idrees, who is a popular YouTuber and social media influencer – and no stranger to controversies – has recently been embroiled in another which is one of the clearest signs that social media has a dark side.  Recently, Sham Idrees posted a clipping on his Instagram account, in which he claimed that he and his family were denied service by Demetres, a cafe in Canada, for being Muslims. What’s to be observed here is the fact that the video lacks audio of what really happened, and not only that but in a follow-up clipping on Instagram, in which he “explains” the incident – not once do we see clear, unedited footage of the occurrence. Netizens sit divided on the issue. Some are in doubt, while others are choosing to fully believe the influencer. However, some aspects of the incident cannot be overlooked – because they showcase exactly how entitled social media influencers can use their platform as a tool of manipulation. Kanwal Ahmed, a Pakistani entrepreneur, activist, talk show host took to Instagram to present the other side of the story – what onlookers witnessed during the incident at the cafe. According to the details shared by her, many … Continue reading The Sham Idrees Case: A Look at the Evil Side of Social Media