YouTube enhances shopping features to offset a digital slowdown

YouTube announced on Tuesday that it is adding purchasing services to its TikTok-like short-form video service as the Alphabet-owned business seeks to bolster its revenue against a decline in spending by recession-averse advertisers.

The functionality, which is undergoing testing with qualifying producers in the United States, will enable them to tag things from their storefronts.

A Google spokeswoman stated: “Viewers in the United States, India, Brazil, Canada, and Australia may view and engage with tags, and we’ll continue to expand tagging to more creators and regions.”

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Additionally, the streaming service is experimenting with new commission programs for influencers who sell things via links in videos.

This comes months after YouTube revealed a new approach for producers to monetize short-form films by advertising its Shorts video feature and paying video creators 45% of the earnings.

The most popular video site on the internet has struggled to compete with TikTok. This app began by posting lip-sync and dance videos before amassing one billion monthly users.