Hugo Boss Starts Business in Pakistan

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Lahore, 8th July: Germany’s luxury fashion brand Hugo Boss has placed its very first sportswear order to a Pakistani company.

Abdul Razak Dawood, Adviser to the Prime Minister on Commerce, Textile, Industry, and Investment said on Twitter, “Happy to note that well-known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company,” on Tuesday. “This achievement was due to the effort of PRGMEA for holding the 35th IAF Fashion Convention in Nov last year, in Lahore,” he added.

The International Apparel Federation’s (IAF) 35th World Fashion Convention was held in Lahore last year from 12 to 13 November.

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Hugo Boss is a very well known fashion brand for men’s suits. It sells many other products as well such as eveningwear, shoes, leather goods, eyewear, watches, perfumes, and children’s fashion.

The brand was recently trying to attract younger people hence it launched more casual and sportswear styles.

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