Lahore, 6th October: Pakistani drama industry has grown incredibly over the years. Private channels and producers have changed the trends completely. This has led to increased competition to get the viewers to tune into a specific channel and this competition brought about the concept of TRPs. The advertisers wanted to be aware of the content that was worth sponsoring, hence they attached special meters to specific areas that gauged which channels the viewers were tuning into at a specific time. While it is easier to gauge the popularity of a drama online since the views speak for themselves, discussions and trends on social media are also an important indicator. The ratings of a drama however are the most important factor for the channel, producers, and everyone involved. The rating system is considered dodgy but these are the only parameters available therefore all the channels gauge their ratings using the same method. A drama that does not bring a great TRP is considered a loss by the channel despite the fact that it might be liked by a certain section of the society. Since these numbers decide how much revenue the producers and channels will gather in the form of advertising, … Continue reading Pakistani dramas that are top trending