Priyanka Chopra Latest Deepfake Victim, Days After Katrina Kaif, Alia Bhatt

India: After Rashmika Mandanna, Katrina Kaif, and Alia Bhatt, another deepfake video is viral on the internet featuring actor Priyanka Chopra Jonas. A digitally altered video of Ms Chopra, promoting brands and giving investment ideas, is doing the rounds on social media.

A deepfake is a type of synthetic media that uses artificial intelligence to manipulate or generate visual and audio content, often with a malicious motive, to appear authentic.

In the deepfake of Ms Chopra, her voice is edited and her lines have been replaced with a fake promotion of a brand.

This comes days after deepfakes of actors and other high-profile individuals created massive controversy, prompting the government to strategise internet regulations to tackle the rapidly growing menace.

According to MIT, the term “deepfake” first emerged in late 2017 when a Reddit user with the same name created a platform on the online news and aggregation site to share pornographic videos generated using open-source face-swapping technology. Deepfake uses a form of AI called deep learning to make images or videos of fake events.