Public, Private Sectors will have to Work Together to Revive Tourism Industry
Picture Credits: World Bank
ISLAMABAD, July 17 (Online Int’l): World Bank has said that the tourism sector in Pakistan has been affected by the coronavirus epidemic; therefore, both public and private sectors will have to take steps together to revive the tourism sector.
This has been said by WB country director for Pakistan. Illango Patchamuthu in his message and an article. He has said the tourism sector in Pakistan has been badly impacted by the coronavirus epidemic and now both the private and public sectors will have to take joint steps to revive it and steer it away from the negative implications of COVID-19.
Tourism sector is of vital importance in Pakistan as Pakistan had clinched a top position in the list of best spots for tourism in December 2019. He remarked that thousands of Sikh Yatris visited Darbar Sahb and Baba Guru Nanak Janam Asthan in the last year through Kartarpur corridor. A tourist family which visits Pakistan consists of 5 members per average.
The Government of Pakistan has taken multiple measures for the promotion of tourism. Last year PM Imran Khan had announced several steps for promotion of tourism particularly provision of visa on arrival in Pakistan.
He pointed out that COVID-19 has caused a loss to the tune of over 300 billion dollars to the tourism business all over the world and Pakistan is no exception. Tourism and other business activities affiliated with it have been adversely affected due to the corona virus epidemic in Pakistan.
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