28th August: Kentucky Fried Chicken (KFC) has temporarily suspended its long-time advertisement slogan it’s “finger-lickin’ good.”
According to reports, KFC has suspended it’s ‘Finger Lickin’ Good’ commercial slogan due to safety concerns amid COVID-19.
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KFC has taken this step calling it inappropriate in the current COVID-19 pandemic situation where personal hygiene has become a top priority to stem transmission. They say that the 64-year-old slogan “doesn’t feel quite right” given the ongoing situation.
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“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” according to KFC’s global chief marketing officer, Catherine Tan-Gillespie.
With more and more people coming to realize the importance of personal hygiene in preventing the spread of the pandemic, it also occurred to the chicken-centric fast-food chain that licking fingers might be improper behavior given the current situation.
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The company has said that it wanted to wait “until the time is right.”
But Tan-Gillespie also had some reassuring words for KFC lovers: “The food craved by so many people around the world isn’t changing one bit.”
Stay tuned to Baaghi TV for more exciting news!
