A Power-Packed Relationship Refreshed

KFC Pakistan renewed its exclusive cold beverage partnership with Pepsico Pakistan for the next 5 years as part of a high-spirited signing ceremony held at DHA Golf Club last Sunday.

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Raza Pirbhai, CEO – KFC Pakistan, led the KFC team, including Noor Alam, CMO, Ayesha Abdullah, CFO and Ammar Azhar, CTO.

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On the other side were Furqan Ahmed Syed, CEO – PepsiCo Pakistan & Afghanistan, and Eugene Willemsen, CEO – PepsiCo Africa, Middle East & South Asia Sector. Also in attendance from PepsiCo Pakistan were Saad M Khan, Director Franchise and Zahra Zaidi, National Key Accounts Manager.

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The ceremony was also graced by high-profile corporate dignitaries including Yaseen Haji Kassam, CEO & MD – PBL, Siraj Kassam Teli, Director – PBL, Ahmed Kapadia, Founder – Synergy Group, Fahad Mehmood Chairman – GoLootlo and Nauman Sikandar, MD & CEO – Foodpanda Pakistan.

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Capping off a relationship which has persisted for more than 20 years, the renewal of the contract extends an association which began in 1997 – the year KFC arrived in Pakistan. With both brands being powerhouses, this partnership will only help them go from strength to strength.

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