Bollywood actors Akshay Kumar and Hrithik Roshan have moved Bombay High Court and Delhi High Court respectively for protection of their personality rights against alleged misuse.
Akshay Kumar in his petition has also sought protection from the misuse from artificial intelligence.
Both the matters are going to be heard today in Bombay and Delhi High Courts respectively.
Akshay Kumar, who has worked in over 150 films, wants to uphold the misuse of screen mae “Akshay Kumar,” images, likeness, voice, distinctive performance style, mannerisms, and other identifiable attributes.
The suit that has been filed by Hrithik Roshan has cited: ‘large-scale misuse of his persona through any kind of ‘AI-generated and deepfake images and videos, counterfeit merchandise, deceptive advertisements, false brand endorsements, and impersonating social media profiles on platforms…and various e-commerce sites.’
In his suit, Hrithik has also made various social media platforms and e-commerce sites a party to the suit.
Recently, many Bollywood actors, singers and directors including Aishwarya Rai, Abhishek Bachchan, Asha Bhosle, Suniel Shetty, Karan Johar and many more have also sought protection under personality rights.
