(Technology Desk) – September 16, 2025: Apple Inc. lost a staggering $108 billion in market value in a single trading session after its much-hyped iPhone 17 launch on September 9 failed to excite investors. Shares fell 3.48 percent as traders reacted to what analysts called a routine update rather than a game-changing product reveal.

Wall Street noted that the iPhone 17 lineup offered only incremental upgrades, with many features leaked in advance, creating a classic “sell-the-news” drop. The biggest let-down was the delay of Apple’s AI-driven Siri overhaul until 2026, leaving the company trailing rivals Google and Samsung in the fast-moving artificial-intelligence race.

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Investor worries deepened after reports that Apple will absorb more than $1 billion in tariff costs instead of passing them to consumers. Over two days, the sell-off wiped out roughly $112 billion in value—comparable to the entire market capitalization of some Fortune-500 firms. Several brokerage houses downgraded the stock, citing stretched valuations and mounting headwinds, including tariffs and higher capital expenditures.

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Still, some analysts believe Apple’s loyal customer base and steady replacement cycles will sustain demand, pointing to improved cameras and battery life as near-term draws.

The sharp loss underscores how even the world’s most valuable tech brand must deliver true innovation—not just incremental tweaks—to maintain investor confidence and justify its premium valuation.

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(Report compiled by the writer with inputs from Technology Express and market data).

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