Lahore, 26th June: Another evidence of Jungle law, Millat the leading tractor manufacturing company of Pakistan has bomb shelled the farmer.

Yesterday night the company has decided and issued the price increase with immediate effect. The most shocking fact is that the price has been increased for the customers who have paid 100% in advance.

No business values or social values can defend this act or legitimize this malpractice.

This seems to be the modules Operandi of the company to artificially create shortage in the market and the opportunist dealers start charging additional black market rates.

Hence, the farmers are forced to purchase at higher rates as even after paying 100%, the biggest market shareholder company delays delivery even for 6-8 months and the farmer cannot afford it.

How can a private company book a product that they cannot deliver in 30 days period? This means the company is doing business with the money taken in advance from the customer gaining bank interest and then by force charging price increase as per their will.

It has been twice in this fiscal year that Millat has increased price once in July 2020 and now in Jun 2021 too they increased the prices.

The consumer is defenseless. Where are the consumer courts that will challenge the unfair and unethical move of a monopolist company in an agricultural-based economy?

The government claimed to ease things for farmers giving them interest-free loans and even consideration was given for abolishing GST but when companies unilaterally increased the prices and demand adjustment from existing clients as well, where does the government stand?

What is the strategy, what does the government do to address this problem? Why can’t special rules and efforts be made to lower the import of basic raw material as to limit local producers from charging higher rates from the customers?

Make no mistake, the government wanted to support local manufacturing but they seem to have ignored the fact that the imported sheet, copper wire, and other raw materials have gone expensive. Special attention has to be targeted to make an effort in reducing those rates.

We as a nation ask a lot but when it comes to a practical demonstration, with all due apology we fail.

So giving interest-free loans and reducing GST on the finished products is not a remedy we have to think collectively. All shareholders have to come together and find solution to this problem.

Immediate action is required by the government to give relief to the customer who is at no fault, but the company is charging them increase rates even after utilizing their money. The poor farmer is further pressurized.

Tomorrow when they will enter the market, the prices will be increased and they will be left with no other choice but to surrender to this exploitation.

The Budget 2021 can rest in peace as all the basic support to the local auto manufacturing goes to zero.

The farmer will be forced to spend more and they will have to sell their products at higher rates.

Hence, the vicious circle will engage the mill owners to increase the retail prices as the input cost has increased and eventually the customer will have to face the brunt and cry for inflation.

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