LAHORE (Press Release): The event brought together prominent social media influencers, dedicated activists, and esteemed professionals to highlight the alarming hazards posed by modern tobacco products.
The conference also sought to debunk the misguided notion that modern tobacco products are less harmful and exposed the tobacco industry’s aggressive targeting of youth through social media and enticing colourful marketing schemes.
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CEO Chromatic, Shariq Khan, speaking at the conference, underscored the dire consequences of modern tobacco products on public health. He emphasized how the manufacturers of modern tobacco products strategically exploits social media platforms to lure unsuspecting youth into the harmful clutches of tobacco addiction.
Tayyab Raza, programme manager of the Chromatic, presented alarming statistics, revealing that over 1200 children take their first steps into smoking daily in Pakistan. Tayyab Raza added that modern tobacco products have infiltrated open markets, set up shop near schools, and universities, making it all too easy for impressionable students to fall prey to addiction. Tayyab Raza’s insights underscored the urgency of the situation and the need for comprehensive action.
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Dr. Ziauddin Islam, the former technical head of the Tobacco Control Cell, added his expertise to the conference by dismantling the myth that modern tobacco products are a safer alternative to traditional cigarettes. He highlighted the detrimental health effects of e-cigarettes and nicotine pouches, highlighting their potential harm to users. These insights reinforced the importance of understanding the true risks associated with these seemingly innocuous products.
Participants at the conference expressed concern over the Ministry of National Health seeking approval for the statutory regulatory order (SRO) on Heated Tobacco Products (HTPs). Public health experts and activists urged the Prime Minister’s intervention to prevent the legalization of tobacco heated products.
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Regarding HTPs, health activists emphasized that there is currently insufficient substantial evidence from credible research to support the assertion that HTPs are less harmful than conventional tobacco products. The misconception that HTPs are considered ‘reduced risk products’ compared to traditional cigarettes is a significant concern that should not be underestimated.
The conference served as a rallying point for social media influencers, who pledged to use their platforms to raise awareness about the menace of tobacco and the dangers of modern tobacco products. Their commitment to disseminating crucial information aims to protect young minds from the predatory tactics of the tobacco industry.
Chromatic’s social media influencers conference marks a pivotal moment in the fight against the tobacco epidemic. It unites voices from various spheres to combat the deceptive allure of modern tobacco products and safeguard the health and well-being of Pakistan’s youth.
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