Facebook experimenting changes on Instagram to Introduce TikTok like features

Baaghi TV: Facebook is experimenting changes on Instagram to make it more like the social video app TikTok.
CEO of Instagram, Adam Museri has announced that Instagram is expected to have similar features like tik tok App. Instagram might start showing users full-screen, recommended videos on their feeds soon.
He said that we are trying to present videos in full screen which will be immersive, entertaining and mobile-first video. He added that in the coming months, people will see major changes regarding videos on our application.
TikTok has become a significant rival to Facebook which has got Mark Zuckerberg to introduce changes and enhanced video features. In May, TikTok was ranked as No. 1 application by downloads. It was installed 80 million times in a month. While Facebook was only installed 53 million times including its other applications that are Instagram, WhatsApp and Messenger.
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Mosseri further explained that Tik Tok and YouTube have become Facebook’s major competitors. Although Instagram introduced IGTV and Reels feature to upgrade its video content quality, it’s still focuses on photos. Instagram is now working on to show recommended videos from different accounts that people don’t follow.
Facebook CEO Mark Zuckerberg has considered changing Facebook to a video-centric platform for years. Back in 2016, he mentioned that in coming years, it wouldn’t be a surprise if most of the content that people preferred on Facebook consisted of videos.
Mosseri has said that people prefer Instagram for entertainment. Competition is growing and we need to catch up with the changes which means to bring change within.
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