PREGMEA becomes Pak first body to participate in Digital Global Apparel Expo

LAHORE, July 20 (Online): : As the worldwide economy has been facing slowdown in the post-Corona scenario and all international textile exhibitions have been cancelled the Pakistan.

Ready made Garments Manufacturers and Exporters Association has taken the initiative to participate in the Digital Global Apparel Sourcing Expo, adopting the latest trend to explore world market for Pakistani apparel goods through virtual mode.

The one-month long digital apparel show, organized by the International Apparel Federation (IAF) and the Foursource, has already been launched online on 15th of this month, running till August 14 2020.

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In a joint statement issued here on Monday, PRGMEA regional chairman Sohail A.Sheikh and Chief Coordinator Ijaz A. Khokhar observed that this is another initiative of PRGMEA, becoming the first trade body from Pakistan to participate on self-finance basis in a digital textile show and use this worldwide technological fashion industry platform for B2B matchmaking. Both the exporters as well as the importers are now reluctant to travel abroad and attend ‘physical trade exhibitions’ and explore market.

Ijaz Khokhar, who is also the Regional President of International Apparel Federation(IAF), said that owing to Covid-19 all trade shows are cancelled, so marketing trends have now moved to Digital Exhibitions.

Additionally, retailers and buyers have opportunities to learn, network and conduct business with new exhibiting brands, he added. At the virtual show, companies can display all kinds of garments for Men, Women, Juniors and Children. It offers an opportunity for Pakistan to boost its exports to as well as revive the closed manufacturing capacity.

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