Prince Harry becomes “impact officer” of a San Francisco startup

San Francisco, March 23 (AFP/APP): Britain’s Prince Harry on Tuesday became the first chief “impact officer” of a San Francisco startup that combines coaching and computing to sharpen the mental fitness of employees.

As a member of the BetterUp team, the Duke of Sussex will champion the importance of maximizing human potential worldwide, according to chief executive Alexi Robichaux.

“I firmly believe that focusing on and prioritizing our mental fitness unlocks potential and opportunity that we never knew we had inside of us,” Prince Harry said in a BetterUp blog post. “As the Royal Marine Commandos say, ‘It’s a state of mind.’ We all have it in us.”

BetterUp bills itself as the global leader in mobile-based coaching, counseling and mentorship. The startup’s platform combines behavioral science, artificial intelligence, and human coaching to optimize personal growth and professional development, according to the company.

BetterUp last month announced it had raised $125 million in funding at a valuation of $1.73 billion. Founded in 2013, BetterUp has grown to more than 270 employees and a network of some 2,000 coaches.

Artwork by Sacha Jafri sold for $62 million at an auction in Dubai

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