Role of Social Media in Research Productivity

Online tools permit users to communicate with one another in order to share information, knowledge, and opinion; this mode of communication is called social media. Research and Social Media are intertwined by the modern day scholars. People often share their research for outreach. Modern day social networking is an excellent source for scholars. They share their published works with their fellow professionals in order to gain more recognition in their respective fields.

In the past, research was limited to the cupboard and was preserved in the lock, but modern-day research is spreading like waves once uploaded; researchers are getting endorsement for their published research. Gone are the days when the research was limited to few peoples; now, people get inspiration from the published work of their colleagues and acquaintance. It is believed that technology savvy is spending more than 2 hours on social media and getting themselves aware of what other shares.

Scholars of today’s age are coming close together with subject specialists in their respective fields. This can help them to know the modern trends that what’s going on. People of common interests share published work and are getting Comments on research via social media. This can help them to know their weaknesses and vital components. Sometimes negative comments and insights from experts aware them to address them in forthcoming papers.

Despite the enormous advantages of social media in research like community outreach, it has also reshaped researchers’ brains to share excellent and fruitful ideas; otherwise, they may get targeted by a substantial audience. Social Media is a user-driven platform that encourages users to diffuse effective content to a more vast audience to interact with them for free. It provides dynamic features that enable users to have a two-way relationship. Social media has been classified into six broader types; sharing sites, blogs/micro-blogging, virtual online communities, social networking sites (SNS), social bookmarking sites, and virtual worlds. The present studies have proved that WhatsApp is the most comprehensive platform, followed by Facebook and Twitter.

Research blogs like Academia, Research gate, Questia, Google Scholar, Slide-share are few notable scholarly projects that engage scholars on larger scales and grant them access to information. These sites have extensively been utilized for collaborative learning and information dissemination.

Obviously, social media channels are helpful tolls for social engagement, sharing of viral trust. It is believed that integrating social media into different communication campaigns like civil society, government and other professionals that would be meaningful to leverage social dynamics and networks to encourage participations, conversation through spreading the key messages for a positive decision making.

Social Media is based on sharing and caring principles and enhances individuals’ research productivity, whether it’s a book, reviews, book chapters, journal publication, conference proceedings, patents produced by them.

A person who shares research productivities through social media will get recognition and high citations. Those who connect with social media will get enormous information without payment. In Social media like Facebook, a researcher can contact the authors directly and request them for granting access to the articles /chapters in the time of needs. Once a paper is shared on social media, it can reach millions of people in no time. People seek for quality research and researchers on social media and access them to obtain positive ideas. A paper shared on social media could avail more readership. Sometimes, people violate the authors’ copyright rules without their agreement, but most authors share their paid content on social media to attract readerships. Sharing free content on social media grasps reader attention on a large scale.

Social Media is a significant asset for collaborative research. One who desires to get more readership will share their published study. The research output in the research environment cannot be overstated. Researchers’ moral responsibility is to share their work through a different medium to reach the audience of their fields. Research’s prime purpose is to share them with a knowledge seeker. Using Social Media as a platform for research sharing could help both knowledge seekers and knowledge providers.


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