Wordle: New York Times Buys Viral Puzzle Game

The New York Times has acquired Wordle, Josh Wardle’s stimulating and wildly popular daily word game, for an undisclosed seven-figure sum, the publication has announced.

The company purchased the game from its creator Josh Wardle, a software engineer in Brooklyn, for a price “in the low seven figures”. The announcement was made by game creator Josh Wardle. The online game will currently be free for new and existing players after the move to the New York Times site to keep existing users safe.

However, the current wording of the announcement suggests that New York Times may in the future incorporate Wordle into its paid subscription plan. The game’s sale announcement did not specify the price but simply stated that it had been purchased for a price “in the low seven figures”.

After the game’s transfer to The New York Times, Wordle will also be part of other newspaper games such as Spelling Bee, Letter Boxed, Tiles, and Vertex. Josh Wardle developed the game created the game for his partner, who loves puzzles, during the Covid-19 pandemic, which was introduced to the public in 2020 and gained popularity at the end of 2021.

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According to a company statement, “The Times remains focused on becoming the essential subscription for every English-speaking person, seeking to understand and engage with the world”.

Josh Wardle took to Twitter to thank users for sharing touching stories about the effect the game has had on their lives and relationships, adding that he was “thrilled” about the takeover.

He said: “It has been incredible to watch the game bring so much joy to so many and I feel so grateful for the personal stories some of you have shared with me – from Wordle uniting distant family members, to provoking friendly rivalries, to supporting medical recoveries.

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“On the flip side, I’d be lying if I said this hasn’t been overwhelming. After all, I am just one person, and it is important to me that, as Wordle grows, it continues to provide a great experience to everyone.

“Given this, I am incredibly pleased to announce that I’ve reached an agreement with The New York Times for them to take over running Wordle going forward.”

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