Mehwish Hayat responds to advertisement controversy

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Pakistani actress Mehwish Hayat embroiled in controversy pertaining to a new advertisement, for a local biscuit company, which has reportedly taken the nation by storm.

The Chhalawa actress shared the advertisement on her Twitter handle with the caption “Let me take you on a majestic journey of our #des, as the most awaited #deskayqissay is unveiled.” She went on to tweet that filming for the television commercial (TVC) was a pleasure since it provided her the opportunity to “cherish the cultural diversity of our des”.

Meanwhile, Pakistan Tehreek-e-Insaf (PTI) lawmaker and Minister of State for Parliamentary Affairs, Ali Muhammad Khan slammed the actress as she can be seen dancing in the TVC. Although, notable personalities have expressed their displeasure at the display of the TVC. However, this time the actress has not been slammed by the public.

Pakistan journalist Ansar Abbasi was one of the first people to report about the “indecent moves” in the advertisement. He pointed out about the obscene dance moves and that too for a biscuit commercial which he considered “highly uncalled for”. Abbasi proceeded to ask the authorities at PEMRA and PM Khan to take action against such content. Minister Ali Muhammad Khan, on the other hand, added fuel to fire as he termed the TVC as “anti-Islamic”.

It is to be noted that while the advertisement has been harshly criticized by many, there have been some including, Minister Fawad Chaudhry who has questioned the motives of those calling the TVC un-Islamic. The Minister for Science & Technology tweeted that such people, namely Ansar Abbasi and Ali Muhammad Khan, should “Do something productive”.

Meanwhile, Mehwish Hayat has also chipped in with her own reaction to the ongoing controversy. The actress tweeted, “I don’t need your approval, darling. I have my own!”

PEMRA issues directive regarding ads on TV channels

Journalist Ansar Abbasi in deep waters for ‘sexualizing’ a woman

PTI Minister loses it over Mehwish Hayat’s new ad

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1 comment

  1. Saman Yazdani Khan (Dr.) 7 October, 2020 at 22:54 Reply

    This is a perfectly decent ad and we all know that Ansar Abbasi and his ilk are snakes ready to poison anything

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