Hyundai faces flak in India over Twitter post on Kashmir

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Hyundai faces flak in India over Twitter post on Kashmir

South Korea’s Hyundai Motor faced severe backlash on Monday from Indians incensed over a tweet from the account of its Pakistan partner that expressed solidarity for the people of the disputed territory of Kashmir.

According to the details, a post on Twitter by Hyundai on the occasion of Kashmir Solidarity Day in Pakistan on February 5, 2022, has caused a stir on Indian social media. #BoycottHyundai is trending on Indian social media in which netizens are warning people not to buy cars of these companies. In addition, many consumers say they will now use their Hyundai and Kia cars to pick up trash.

When these posts came to the notice of Indian social media users, people became enraged and demanded a boycott of Hyundai. However, the South Korean carmaker later clarified on its Twitter handle that it was wrong to link such a post to Hyundai India.

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The tweet of Kia Motors which is going viral on social media has been made from the Twitter handle of Kia Motors Cross Road Hyderabad which said, “We stand United for the freedom of Kashmir.”

Meanwhile, a tweet was also made by a page called Hyundai Pakistan Official. It said, “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom.”

After these tweets came to light, people in India started tagging Hyundai India and asking if they support Hyundai Pakistan’s tweet. At the same time, most consumers started calling for a boycott of Hyundai. However, it is unknown at this time what they will do after the post.

Responding to the furore, Hyundai’s India unit said that it has a “zero tolerance policy towards insensitive communication and we strongly condemn any such view”.

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Explaining the whole issue, Hyundai India posted that “Hyundai Motor India has been committed to the Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism.”

“As part of our commitment to India, we will continue our efforts towards the betterment of the country as well as its citizens,” the statement said.

Hyundai Motor India is the second-largest carmaker in the country after Maruti Suzuki India. It currently sells 12 models including Creta and Venue in the domestic market.

In December last year, the automaker announced plans to invest around INR 4,000 crore to drive in around six electric vehicles in India by 2028.

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