San Francisco, April 8 2021:Social media giant Facebook launched Hotline, the latest experimental bid in an attempt to prevent users being lured away by audio-only online rival offerings.

Hotline, is an attempt by the social media giant to keep up with the live audio trend made popular by the likes of Clubhouse. Social media giants are scrambling to prevent users from being lured away by audio-only online rivals.

Like Reddit’s “Ask Me anything” sessions, Hotline provides users with a blend of voice, text and video options for participating in online discussions with hosts. Users can ask questions in writing, which is not possible on Clubhouse. Speakers, meanwhile, can choose who to invite “on stage” to speak. Session headliners will have the option of turning on their web cameras to be seen, and can also remove abusive comments from text chats, Facebook said, confirming an earlier report on the website TechCrunch.

The company is hoping to understand how interactive, live multimedia Q&As can help people learn from experts in areas like professional skills, just as it helps those experts build their businesses.

Hotline events will be moderated by Facebook workers who can evict anyone who violates rules they have set for what is acceptable. Other platforms being tested by Facebook include a question-and-answer product called Venue and collaborative music apps called Collab and BARS which are more akin to TikTok. Facebook has increased its live video and audio abilities on both its main site and its sister site Instagram following the success of the Zoom videoconferencing service and Clubhouse.

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